Meet Sierra Truong from Inner Beauty by Sierra

Sierra’s mission is to inspire others to tap into their inner beauty in order to live their most authentic and abundant lives. The mission is manifested through her brand Inner Beauty By Sierra.

Tell us a little bit about your background and what led you to create Inner Beauty. 

My background was in architecture & interior design. I was also living as a nun on a spiritual path for almost 4 years in my mid twenties. My art & spiritual practices intertwined and led me to what I am creating now at Inner Beauty By Sierra.

What is Inner Beauty in one sentence? 

Inner Beauty By Sierra is my brand name with the mission to inspire others to tap into their inner beauty for living their most authentic and abundant lives. Inner beauty is the quality that comes from within, from our inner self. Its other name can be inner wisdom or inner strength. I use “ inner beauty” to emphasise the feminine energy in my art & spiritual practices.

Why did you choose to focus on mindfulness? 

Meditation & mindfulness have been a big part of my life since I joined my spiritual path in 2013. I have learned the power of being present and fully alive to be able to do life better thanks to meditation. It’s the only secret that helps me perform my best at work with whatever task I am doing. 

We know that starting a business is hard, and finding the right balance of work and life is ever elusive! What is your daily routine like? 

My daily routine is doing a little meditation & breath work in the morning,  and 15 mins meditation after lunch, then having at least 1 hour before bed to read and meditate. 

I find sometimes my routine changes a little, but my intention for the day is always the same, which is trying to be present with any task at hand, and anyone I interact with. I try to always come back to the now. 

What advice would you give to women wanting to start their own projects, ventures, businesses, or side hustles? 

Start with a why, a reason. Find out your purpose and mission. The what and how can change accordingly. The why is what sticks around for a long time if it is true to who you are.

Always ask yourself if that project, that business, or venture is really in alignment with your higher purpose. 

How can folks follow your work or get in touch? 

My website.